TRAIT D’UNION – MKTG COST & LEADS GENERATION
What happens when marketing and sales truly start talking to each other?At LEONORI SPA, together with Valerio Pietra, Gabriele Gabrieli, and Salvatore Satta, we developed a data integration and performance marketing project designed to meet needs of control, insight, and measurement.Discover how LEONORI SPA turned its marketing management into an integrated ecosystem of KPIs and advanced analytics.You can find the full case study here.